Five new E-classes. E coupe. E convertible. E sedan. E wagon. And most importantly, 560-hp E63 AMG.
In years past, Chrysler would kick off the Detroit show with some utterly outrageous spectacle.
To introduce the new Ram, they corralled a few hundred head of cattle, marching them down Washington Blvd. in front of Cobo Hall, complete with cowboys leading the heard. The previous year, the head of Jeep drove a Wrangler through one of the hall’s windows to introduce the latest version of their rough-and-tumble off-roader.
How times have changed.
At today’s opening press conference, Jeep showed off a mildly refreshed Grand Cherokee (now with diesel power) and a few rehashed crossovers with new grilles and trim. No pyrotechnics. No laser-projected waterfall. Just a bit of awkward pomp and circumstance, which speaks volumes about where Detroit’s been and where it is today.
(Reuters) – Hollywood’s landmark Grauman’s Chinese Theatre has a new name after a Chinese company purchased naming rights to the famous movie house and tourist destination.
The one-time site of the Academy awards will now be called the TCL Chinese Theatre following a 10-year deal with Chinese TV maker TCL Corp, its owners said on Friday.
Opened in 1927, the building had been named for Sid Grauman, a Hollywood showman who helped finance the theater’s construction. The theater hosted red-carpet premieres for “The Wizard of Oz” and other classic films and now is the site of about 40 movie premieres annually.
The landmark draws about 4 million viewers each year. It is fronted by an ornate Chinese pagoda and the hand and footprints of famous film stars captured in cement.
The deal with TCL will fund upgrades and preservation of the historic site, theater owners Elie Samaha and Donald Kushner said in a statement.
(Reporting By Lisa Richwine)
Movies News Headlines – Yahoo! News
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At my house we eat cauliflower like popcorn. Using a simple recipe from Alice Waters, we slice it thin, toss in olive oil and salt, and roast. One head of cauliflower is never enough.
This week in Recipes for Health, Martha Rose Shulman takes us on a trip to Sicily, where cauliflower is a favorite food. She writes:
Every once in a while I revisit the cuisine of a particular part of the world (usually it is located somewhere in the Mediterranean). This week I landed in Sicily. I was nosing around my cookbooks for some cauliflower recipes and opened my friend and colleague Clifford A. Wright’s very first cookbook, “Cucina Paradiso: The Heavenly Food of Sicily.” The cuisine of this island is unique, with many Arab influences – lots of sweet spices, sweet and savory combinations, saffron, almonds and other nuts. Sicilians even have a signature couscous dish, a fish couscous they call Cuscusù.
Cauliflower is a favorite vegetable there, though the variety used most often is the light green cauliflower that we can find in some farmers’ markets in the United States. I adapted a couple of Mr. Wright’s pasta recipes, changing them mainly by reducing the amount of olive oil and anchovies enough to reduce the sodium and caloric values significantly without sacrificing the flavor and character of the dishes.
I didn’t just look to Sicily for recipes for this nutrient-rich cruciferous vegetable, but I didn’t stray very far. One recipe comes from Italy’s mainland, and another, a baked cauliflower frittata, is from its close neighbor Tunisia, fewer than 100 miles away across the Strait of Sicily.
Here are five new ways to cook with cauliflower.
Sicilian Pasta With Cauliflower: Raisins or currants and saffron introduce a sweet element into the savory and salty mix.
Baked Ziti With Cauliflower: A delicious baked macaroni dish that has a lot more going for it nutritionally than mac and cheese.
Cauliflower and Tuna Salad: Tuna adds a new element to a classic Italian antipasto of cauliflower and capers dressed with vinegar and olive oil.
Tunisian Style Baked Cauliflower Frittata: A lighter and simpler version of an authentic Tunisian frittata.
Sicilian Cauliflower and Black Olive Gratin: A simple gratin that is traditionally made with green cauliflower, but is equally delicious with the easier-to-obtain white variety.
Aaron Swartz in 2009. One person remembered him as a “a complicated prodigy.”
At an afternoon vigil at the Massachusetts Institute of Technology on Sunday, Aaron Swartz, the 26-year-old technology wunderkind who killed himself on Friday, was remembered as a great programmer and a provocative thinker by a handful of students who attended.
And he was recalled as something else, a hero of the free culture movement — a coalition as varied as Wikipedia contributors, Flickr photographers and online educators, and prominent figures like Julian Assange, the WikiLeaks founder, and online vigilantes like Anonymous. They share a belief in using the Internet to provide easy, open access to the world’s knowledge.
“He’s something to aspire toward,” said Benjamin Hitov, a 23-year-old Web programmer from Cambridge, Mass., who said he had cried when he learned the news about Mr. Swartz. “I think all of us would like to be a bit more like him. Most of us aren’t quite as idealistic as he was. But we still definitely respect that.”
The United States government has a very different view of Mr. Swartz. In 2011, he was arrested and accused of using M.I.T.’s computers to gain illegal access to millions of scholarly papers kept by Jstor, a subscription-only service for distributing scientific and literary journals.
At his trial, which was to begin in April, he faced the possibility of millions of dollars in fines and up to 35 years in prison, punishments that friends and family say haunted him for two years and led to his suicide.
Mr. Swartz was a flash point in the debate over whether information should be made widely available. On one side were activists like Mr. Swartz and advocacy groups like the Electronic Frontier Foundation and Students for Free Culture. On the other were governments and corporations that argued that some information must be kept private for security or commercial reasons.
After his death, Mr. Swartz has come to symbolize a different debate over how aggressively governments should pursue criminal cases against people like Mr. Swartz who believe in “freeing” information.
In a statement, his family said in part: “Aaron’s death is not simply a personal tragedy. It is the product of a criminal justice system rife with intimidation and prosecutorial overreach. Decisions made by officials in the Massachusetts U.S. attorney’s office and at M.I.T. contributed to his death.”
On Sunday evening, M.I.T.’s president, L. Rafael Reif, said he had appointed a prominent professor, Hal Abelson, to “lead a thorough analysis of M.I.T.’s involvement from the time that we first perceived unusual activity on our network in fall 2010 up to the present.” He promised to disclose the report, adding, “It pains me to think that M.I.T. played any role in a series of events that have ended in tragedy.”
M.I.T.’s Web site was inaccessible at times on Sunday. Officials there did not provide a cause, but hackers claimed responsibility.
While Mr. Swartz viewed his making copies of academic papers as an unadulterated good, spreading knowledge, the prosecutor compared Mr. Swartz’s actions to using a crowbar to break in and steal someone’s money under the mattress. On Sunday, she declined to comment on Mr. Swartz’s death out of respect for his family’s privacy.
The question of how to treat online crimes is still a vexing one, many years into the existence of the Internet.
Prosecutors have great discretion on what to charge under the Computer Fraud and Abuse Act, the law cited in Mr. Swartz’s case, and how to value the loss. “The question in any given case is whether the prosecutor asked for too much, and properly balanced the harm caused in a particular case with the defendant’s true culpability,” said Marc Zwillinger, a former federal cybercrimes prosecutor.
The belief that information is power and should be shared freely — which Mr. Swartz described in a treatise in 2008 — is under considerable legal assault. The immediate reaction among those sympathetic to Mr. Swartz has been anger and a vow to soldier on. Young people interviewed on Sunday spoke of the government’s power to intimidate.
Jess Bidgood and Ravi Somaiya contributed reporting.
This article has been revised to reflect the following correction:
Correction: January 14, 2013
An earlier version of this article misstated Aaron Swartz’s academic role at the time of the events at M.I.T. that led to his indictment. He was a fellow at the Edmond J. Safra Center for Ethics at Harvard; he was not a Harvard student.
An Egyptian court granted an appeal by former President Hosni Mubarak and ordered a new trial into the killings of hundreds of protesters during the 2011 uprising, a move certain to inflame the political unrest that has upset the country’s democratic transition.
The ruling was a victory for the ailing Mubarak and his Interior minister, Habib Adli, who also won his appeal. Both men, who had been sentenced to life in prison, face other criminal charges and are likely to remain in detention until a new trial in the deaths by security forces of more than 800 protesters.
“The previous ruling was unfair and illegal,” said Yousry Abdelrazeg, one of Mubarak’s lawyers, who accused the judge in the first trial of political bias. “The case was just a mess and there was no evidence against Mubarak.”
No date has been set for the new trial.
The court’s decision comes amid turmoil over an Islamist-backed constitution and outrage over the expanded powers of Islamist President Mohamed Morsi. It means a bloody chapter in Egypt’s 2011 revolt will be revisited with the prospect that Mubarak, whose police state ruled for 30 years, may be absolved in a case that deepened the nation’s political differences and impassioned the Arab world.
Mubarak was convicted in June of not preventing the deaths of hundreds of protesters attacked by police and snipers during the uprising, which began on Jan. 25, 2011, and ended 18 days later when he stepped aside and the military seized power.
Mubarak argued that he had not ordered the crackdown and was unaware of the extent of the violence. A recently completed government-ordered investigation into the killings, however, reportedly found that Mubarak had monitored the deadly response by security forces in Tahrir Square via a live television feed.
The appeals court ruling came a day after prosecutors announced an investigation into allegations that Mubarak, 84, received about $1 million in illicit gifts from Al Ahram, the country’s leading state-owned newspaper. The former president has reportedly been in a military hospital since December after he fell in a prison bathroom and injured himself.
Last year’s trial riveted the nation with images of the aging Mubarak wheeled into the defendant’s cage on a stretcher, his arms crossed and his eyes hidden behind sunglasses.
jeffrey.fleishman@latimes.com
(Special correspondent Reem Abdellatif contributed to this report)
Spoiler warning: Firefly ended over 10 years ago and it’s been 7 years since its subsequent film, Serenity, came out, so the spoiler statute of limitations is officially up. Proceed at your own risk.
Like many fans of the Joss Whedon space western Firefly, Kyle Hill was shocked by the end of the Serenity movie, when fan-favorite character Wash (Alan Tudyk) was unceremoniously impaled by a Reaver harpoon. Unlike most fans, Hill — a research assistant with a degree in Environmental Engineering and a contributor at Scientific American — decided to try and rewrite (fictional) history by proving that Wash’s death was scientifically impossible, using the power of math, physics and fandom. His article originally appeared online at Scientific American, and Wired publishes this updated version with permission.
I was late to Firefly. Nearly 10 years after the show first aired and then was subsequently cancelled, I holed up in my room, coffee and external hard drive in hand, aiming to blaze through one of the most beloved sci-fi series.
A mix of science fiction and “spaghetti-western” genres, Firefly was wonderful. It certainly awakened the fanboy in me, and I quickly understood why my girlfriend envied me for being able to watch the series for the first time.
It all ended abruptly, due to early cancellation, with the last episodes of Firefly barely answering any central questions or exploring the rich universe that had been so lovingly crafted by creator Joss Whedon. It was to my delight to learn that in 2005 there was a full-length movie in response to public (and private) outcries for more of Serenity and her crew.
Watching Serenity let me spend a bit more time in the ‘verse, and the film thankfully resolved a number of outstanding loops justwaiting to be closed. But the forced end of Firefly also forced Joss Whedon’s hand. He put in scenes that would only have appeared in a last hurrah like Serenity. One scene in particular shook me, like the unexpected sight of a Reaver ship. It’s a scene that drove me to NASA forums and technical reports, glass manufacturers, my calculator, and eventually to this post.
Late in Serenity, after crash-landing at the mysterious base of “Mr. Universe,” pilot Hoban “Wash” Washburne meets his end at the tip of a Reaver spear. The immediacy of the violence, and his wife Zoe’s touching reaction, kept my mouth agape well into the next few minutes of the film. One of my favorite characters just died, as Firefly died. I couldn’t stand it. I had to be sure.
What if the Reaver spear couldn’t plausibly make it through the forward windows of Serenity? The movie may have been set in the future, but we too have built spacecraft with windows, and they are made to withstand impacts. If I could prove that a modern shuttle window (assuming that a future window would be even better) could withstand the impact that killed Wash, I could have the ultimate in fanboy closure: the movie is “wrong,” and my version of the story lives on.
Objects in Space
In terrestrial situations, a speck of paint is less than harmless. In space, it’s deadly. Travelling at a blistering 10,000 meters per second in orbit, the equations deem it lethal. It becomes a “hypervelocity” bullet.
Our spacecraft obviously must account for this deadly debris. Tens of thousands of pieces of extraterrestrial trash litter the orbit of Earth [PDF], meaning that a shuttle’s final impact could come from an errant hex nut. Shuttles today are outfitted with shielding to prevent such disasters, and feature two-and-a-half inch thick windows—the thickest pieces of glass ever produced in the optical quality for see-through viewing.
The largest impact to a shuttle window occurred when a fleck of paint struck STS-92—a flight to the International Space Station. A shuttle window has never been penetrated by a hypervelocity impact, but it doesn’t have to be. A deformation large enough could eventually cause window failure upon repeated take-offs and re-entries.
After engineers examined the crater in the window of STS-92, the shape that best explained the damage was a sort of miniaturized plate. But to begin making comparisons, I’ll consider the fleck of paint to be a similarly sized metal sphere. This will bring the numbers in line with the hypervelocity testing that NASA has already conductBased on the size and the speed of the fleck that hit STS-92, I calculated that the window weathered an impact with around 20 Joules of kinetic energy—equivalent to four milligrams of TNT or a decently thrown baseball. It created more than enough damage to warrant a window replacement. And such replacements from serious impacts are commonplace. Robert Lee Hotz notes in the Wall Street Journalthat “NASA shuttle engineers have replaced the spacecraft’s debris-pitted windows after almost every flight since since 1981, at a cost of about $40,000 per window.”
Such little flecks can be catastrophes. An orbiter unlucky enough to be hit by anything much larger than the paint chip that hit STS-92 is in for some trouble. Debris measuring five centimeters in diameter packs the punch of a bus collision. Any larger than that and we begin making comparisons to sticks of dynamite.
The shuttle windows are tough, to be sure, surviving nearly 1,400 impacts intact over 43 sampled missions, but are they strong enough to save Wash? Tiny particles are elevated to terrifying status because of their ridiculous speeds, not their mass. Conversely, the Reaver spear that killed Wash was larger, but moving much more slowly. A few assumptions and some physics equations would determine if I could save him.
I Am A Leaf on the Wind…
To get the general dimensions of the spear that killed Wash, I had to (unfortunately) go back to the scene in question, excruciatingly slowing down an emotional moment to be replayed over and over.
Diving back into Serenity, I used an earlier Reaver chase scene to guesstimate the spear size and speed. If Reavers shoot spears slow enough to be dodged (which they do), the spear that kills Wash can’t be moving much faster than a Major League fast-ball, putting the upper limit on speed around 100 miles per hour (45 m/s). This is orders of magnitude slower than the hypervelocity impacts that a shuttle deals with, but the spear is thousands of times more massive than a fleck of paint. Assuming it’s fashioned out of an “average” metal, and given its size, I’d guess it’s around 100-200 pounds (45-90 kg).
Kinetic energy is easy enough to calculate. The kinetic energy of a moving object is one-half of its mass multiplied by the square of its velocity.
This equation gives the Reaver spear a frightening 45,500 Joules at the low end. This is over 3,700 times the energy of the largest recorded impact to a space shuttle window — equivalent to a detonation of a pencil made of TNT or a medium sized anvil dropped on it.
What are the risks? via Aerospace.org
Based on hypervelocity testing undertaken by NASA, the Reaver spear would be like an aluminum sphere with a one-centimeter diameter hitting the window at 10 kilometers per second (assuming that the tip of the spear is comparable to a 1cm diameter point). Seeing that the damage threshold for a shuttle window based on this testing is 0.004 centimeters, my hopes quickly vanished. With this kind of energy, the Reaver spear could pierce a shuttle’s wing, its thermal protection tiles, or even its crew cabin.
The math doesn’t lie—Wash didn’t stand a chance.
Watch How I Soar…
I thought I had found the perfect fanboy out. The windows in Serenity looked flimsy and thin, surely not something a space-faring craft would be outfitted with. If the windows were anything like what we use to traverse the ‘verse today, perhaps all that would have happened is a jolt of fright from a deflected Reaver spear, or so I hoped.
But even delving through a hundred page NASA technical report [PDF] on impact shielding couldn’t ease my psyche.
Now, this is at its core a fanboy rant. No matter what I found, Wash dies in the movie. It’s part of the larger story and serves as a plot point, not a meaningless killing-off. But I selfishly wanted closure; I needed to resolve the dissonance between a character’s death and the fact that we know he wouldn’t have died if the networks saw better numbers from Firefly.
Maybe this is a testament to the enduring qualities of the show. To create characters important enough, and in only fifteen short stories, to warrant hours of research and calculation that ultimately proves useless in the larger story is an outcome of a great narrative. It’s typical of a fan base that will still pack a Comic-Con panel ten years after the airing of the show.
In the end, I like the story better this way. It takes a great narrative to make someone care so much about a character that he takes real world steps to resolve his own dissonance. If I could have ‘proved’ that Wash wouldn’t have been killed, a whole can of worms would open. What about the fact that Serenity was an old ship with sub-optimal gear? What about space-age technologies like super-strong window polymers? The scene obviously resonated with people (especially me), and the fact that I failed is a better story than a discussion of faulty film physics.
LOS ANGELES (Reuters) – Pop star Britney Spears on Friday called it quits with both fiancé Jason Trawick and as a celebrity judge on “The X Factor” talent show.
Spears, 31, and Trawick, 41 – her former agent – got engaged in December 2011.
“Jason and I have decided to call off our engagement,” Spears said in a statement. “I’ll always adore him and we will remain great friends.”
The couple began dating in May 2010, following a turbulent few years in Spears’ personal and professional life in which she lost custody of her children, entered rehab and shaved off her hair.
Trawick added in a statement: “As this chapter ends for us a new one begins. I love and cherish her and her boys and we will be close forever.”
The wedding would have been the third for Spears. She divorced dancer Kevin Federline, with whom she had two children, in 2006.
The singer also spontaneously married childhood friend Jason Alexander during a trip to Las Vegas in 2004. That marriage lasted 55 hours before the singer annulled the union.
Spears and Trawick announced their split the same day that the “Toxic” singer confirmed she was leaving “The X Factor” after just one year as a judge on the Fox singing show, saying it was time to get back to making music.
“I had an incredible time doing the show and I love the other judges and I am so proud of my teens but it’s time for me to get back in the studio.
“Watching them all do their thing up on that stage every week made me miss performing so much! I can’t wait to get back out there and do what I love most,” Spears said of her “X Factor” departure.
Spears’ most recent album, “Femme Fatale,” was released in March 2011.
Celebrity website TMZ.com reported on Friday that Spears was in talks about a long-term residency gig in Las Vegas. The gambling city is already host to stars like Celine Dion and Shania Twain, who perform under long term contracts.
Spears was recruited to “The X Factor” with a reported $ 15 million salary after a 14-year singing career that made her one of the biggest pop stars of the 2000s.
But audiences slumped and the TV show lost about 3 million regular viewers from its first season. Many fans and TV critics found Spears bland and boring.
The exit of Spears leaves “X Factor” creator Simon Cowell searching for two new judges to lift his show past its NBC rival, “The Voice,” in the ratings when it returns in September.
Judge and record producer L.A. Reid announced in December that he would be returning full time to his job as the head of Epic Records.
Spears took “The X Factor” gig with singer Demi Lovato, 20, in May 2012 to fill the judges’ seats left by Paula Abdul and Nicole Scherzinger, who were both fired by Cowell a year ago.
(Reporting By Jill Serjeant and Eric Kelsey; Editing by Eric Walsh and Carol Bishopric)
Celebrity News Headlines – Yahoo! News
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With the nation in the grip of a severe influenza outbreak that has seen deaths reach epidemic levels, New York State declared a public health emergency on Saturday, making access to vaccines more easily available.
There have been nearly 20,000 cases of flu reported across the state so far this season, officials said. Last season, 4,400 positive laboratory tests were reported.
“We are experiencing the worst flu season since at least 2009, and influenza activity in New York State is widespread, with cases reported in all 57 counties and all five boroughs of New York City,” Gov. Andrew M. Cuomo said in a statement.
Under the order, pharmacists will be allowed to administer flu vaccinations to patients between 6 months and 18 years old, temporarily suspending a state law that prohibits pharmacists from administering immunizations to children.
While children and older people tend to be the most likely to become seriously ill from the flu, Mr. Cuomo urged all New Yorkers to get vaccinated.
On Friday, the Centers for Disease Control and Prevention in Atlanta said that deaths from the flu had reached epidemic levels, with at least 20 children having died nationwide. Officials cautioned that deaths from pneumonia and the flu typically reach epidemic levels for a week or two every year. The severity of the outbreak will be determined by how long the death toll remains high or if it climbs higher.
There was some evidence that caseloads may be peaking, federal officials said on Friday.
In New York City, public health officials announced on Thursday that flu-related illnesses had reached epidemic levels, and they joined the chorus of authorities urging people to get vaccinated.
“It’s a bad year,” the city’s health commissioner, Dr. Thomas A. Farley, told reporters on Thursday. “We’ve got lots of flu, it’s mainly type AH3N2, which tends to be a little more severe. So we’re seeing plenty of cases of flu and plenty of people sick with flu. Our message for any people who are listening to this is it’s still not too late to get your flu shot.”
There has been a spike in the number of people going to emergency rooms over the past two weeks with flulike symptoms – including fever, fatigue and coughing – Dr. Farley said.
Mayor Michael R. Bloomberg and Mr. Cuomo made a public display of getting shots this past week.
In a briefing with reporters on Friday, officials from the C.D.C. said that this year’s vaccine was effective in 62 percent of cases.
As officials have stepped up their efforts encouraging vaccinations, there have been scattered reports of shortages. But officials said plenty of the vaccine was available.
According to the C.D.C., makers of the flu vaccine produced about 135 million doses for this year. As of early this month, 128 million doses had been distributed. While that would not be enough for every American, only 37 percent of the population get a flu shot each year.
Federal health officials said they would be happy if that number rose to 50 percent, which would mean that there would be more than enough vaccine for anyone who wanted to be immunized.
Two other diseases – norovirus and whooping cough – are also widespread this winter and are contributing to the number of people getting sick.
The flu can resemble a cold, though the symptoms come on more rapidly and are more severe.
A version of this article appeared in print on 01/13/2013, on page A21 of the NewYork edition with the headline: New York Declares Health Emergency.
WASHINGTON — The Treasury Department said Saturday that it will not mint a trillion-dollar platinum coin to head off an imminent battle with Congress over raising the government’s borrowing limit.
“Neither the Treasury Department nor the Federal Reserve believes that the law can or should be used to facilitate the production of platinum coins for the purpose of avoiding an increase in the debt limit,” Anthony Coley, a Treasury spokesman, said in a written statement.
The Obama administration has indicated that the only way for the country to avoid a cash-management crisis as soon as next month is for Congress to raise the “debt ceiling,” which is the statutory limit on government borrowing. The cap is $16.4 trillion.
“There are only two options to deal with the debt limit: Congress can pay its bills, or it can fail to act and put the nation into default,” Jay Carney, the White House press secretary, said in a statement. “Congress needs to do its job.”
In recent weeks, some Republicans have indicated that they would not agree to raise the debt limit unless Democrats agreed to make cuts to entitlement programs like Social Security.
The White House has said it would not negotiate spending cuts in exchange for Congressional authority to borrow more, and it has insisted that Congress raise the ceiling as a matter of course, to cover expenses already authorized by Congress. In broader fiscal negotiations, it has said it would not agree to spending cuts without commensurate tax increases.
The idea of minting a trillion-dollar coin drew wide if puzzling attention recently after some bloggers and economic commentators had suggested it as an alternative to involving Congress.
By virtue of an obscure law meant to apply to commemorative coins, the Treasury secretary could order the production of a high-denomination platinum coin and deposit it at the Federal Reserve, where it would count as a government asset and give the country more breathing room under its debt ceiling. Once Congress raised the debt ceiling, the Treasury secretary could then order the coin destroyed.
Mr. Carney, the press secretary, fielded questions about the theoretical tactic at a news conference last week. But the idea is now formally off the table.
The White House has also rejected the idea that it could mount a challenge to the debt ceiling itself, on the strength of the Fourteenth Amendment to the Constitution, which holds that the “validity of the public debt” of the United States “shall not be questioned.”
The Washington Post earlier published a report that the Obama administration had rejected the platinum-coin idea.
As he prepared to unveil the seventh-generation Corvette this weekend — an event akin to the naming of a new pope in the sports-car world — General Motors executive Mark Reuss told a story familiar to legions of Corvette faithful over six decades of production.
Reuss coveted the car as a teenager, back when the 'Vette versus Porsche debate ignited the same fury as disco versus rock. He bought one in his 20s, a used silver 1969 model with a big-block 427 engine, and took his future wife on their first date. Then he married and sold the two-seater to make room for a family.
Such nostalgia is pervasive among Corvette buyers. The car's heritage means even more to GM as it attempts to rebound from the bailout-and-bankruptcy era.
PHOTOS: Six generations of the Corvette
In a once-a-decade event, Chevrolet will unveil the redesigned 2014 Corvette on Sunday night at a preview to next week's North American International Auto Show in Detroit. As with every 'Vette since 1953, the new model will serve as the standard bearer of the brand's engineering, a laboratory for technology that trickles down to mainstream models. The dynamic extends to marketing, as the Corvette embodies the soul of the brand, the aspirational "halo" car that GM hopes will rub off on perceptions of its entire lineup.
"When you see a Corvette in a showroom, most know that Chevrolet embodies performance, value and is unapologetically American," said Reuss, president of GM's North American operations.
Corvette redesigns have historically boosted sales of the sports cars, often by 50% or more. But some question how much a new Corvette can do to shore up Chevrolet's sagging U.S. market share.
"The negative is that, in the minds of Corvette owners, it is a Corvette before it is a Chevy," said Jeremy Anwyl, vice chairman of Edmunds.com. "It is not like you go look at the Corvette and walk out with a Cruze. If they took the money they spent on Corvette development and spent it on a couple of marketing campaigns, they would get more bang for their buck."
Others aren't so quick to write off the premium sports car's benefit to the larger brand. Larry Dominique, former vice president of product planning at Nissan, saw marketing benefits in play from the Japanese automaker's series of Z sports cars. Consumers believed that Nissan's other vehicles shared the same DNA, which the company underscored in pitching its Maxima as the "four-door sports car."
"There is an awareness and consumer draw," Dominique said. "That's why Chevy dealers put the Corvette on the turntable out front."
Profitable niche
The Corvette has often served as a barometer of the company's fortunes. Many view the mid-1960s Sting Ray version as a golden era of the 'Vette's might and sex appeal, a tangible representation of GM's corporate power.
A decade later — after GM got caught flat-footed by the oil crisis — the Corvette morphed into a sports car for posers, poorly built and agonizingly slow.
As a premium car, the Corvette naturally sells in low volumes, particularly through the battered economy of recent years, when sales plummeted from more than 40,000 in 2007 to less than 12,000 last year.
Even in good years, Corvette sells as many copies in a year as Toyota's Camry sometimes sells in a month.
But the economy is on the mend, and whatever the Corvette does for the larger Chevrolet and GM brands, the car will turn a substantial profit on its own, Reuss assured.
"This makes as much money as any of the top-profit models in our company," Reuss said. "That is why we do it."
Even as GM works to make Chevrolet more of a global brand, the Corvette remains an American affair.
"From a business case, the car is done for North America first," Reuss said. "Anything else that happens because we made a fundamentally sound car is extra benefit."
Reuss also hopes to speed up the timeline for Corvette redesigns, which have averaged nine years and once stretched to 15 years. The current Corvette debuted in 2005. Corvette fans, he said, won't have to wait so long for the next version.
